Professional Experience

Graphic Designer | Hickman Designs Digital Arts & Media | Georgetown, Texas, 2002-Current

• Work in collaboration with owners of small to mid-sized businesses to create cohesive brands that include branded responsive web design, logo design, branded print materials, social media websites, search engine optimization and digital marketing campaigns.
• Utilize current industry tools, design trends and best practices to create effective online user experiences for over 70 local small to mid-sized businesses.
• Research existing brands and establish new brands based on research results and analysis.
• Utilize WordPress CMS and the Adobe Creative Suite to create responsive websites for use in the marketing of local businesses.
• Utilize the Adobe Creative Suite to design on-brand printed marketing materials such as logos, business cards, brochures, sales decks, banners and vehicle graphics.
• Work with Google Analytics and Search Console to execute SEO best practices on 25 customer websites monthly.
• Create and manage weekly social media campaigns via Facebook Meta Business Suite.
• Create and manage Google Ads campaigns for multiple clients monthly.

Graphic Designer, Sponsorship & Vendor Coordinator | Republic of Texas Motorcycle Rally | Austin, Texas, 2008-2022

• Work in collaboration with marketing team and shareholders to maintain a cohesive brand that include branded responsive website, printed marketing materials, digital deliverables, social media graphics and event graphics.
• Utilized the Adobe Creative Suite to create media kits, sponsorship decks and packages that substantially increased sponsorship and vendor revenues from $200,000 to $300,000 annually.
• Utilized the Adobe Creative Suite to design mailed materials. Managed mailings to over 10,000 attendees annually.
• Managed the design and implementation of social media campaigns that effectively grew followers on both Facebook and Instagram.
• Designed monthly E-mail campaigns and managed a mailing list that grew from 30,000 to almost 70,000 individuals.
• Point of contact with multiple National Brands to execute branded marketing deliverables and on-site activations.
• Managed the sale of and execution of over 250 event vendors annually.
• Created and executed contracts and licensing with City and State officials